Monday, May 21, 2012

Strategic Branding Idea For medical Staffing Agencies

Medical Staffing Agency - Strategic Branding Idea For medical Staffing Agencies
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Strategic Branding Idea for curative staffing agencies.

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Give your curative staffing division a boost by becoming the talk of the town. The more population talk about your nursing agency, radiology division or foreign staffing division the more chances you have of becoming a giant in the curative staffing field.

The following technique used consistently will over time create a brand identity that will have candidates calling you instead of your competition,

This technique is so straightforward to use that many refuse to riposte it as a viable alternative to a cost free marketing vehicle. The surmise being is that it is a facet of branding that will produce results in the future. Many curative staffing agencies are currently working on immediate results and immediate gratification.

Working for both current and hereafter business is part of what strategic branding teaches and it is what this article is about, hereafter branding for temporary staffing agencies.

Working the hereafter branding effect:

Scenario A

A curative staffing division is called by a perspective candidate to ask questions about pay rates, facilities covered and many other questions. This curative staffing division decides to treat this quiz, as probing (used by competitors to gauge your pay rates) and chooses not to riposte the question. This leaves the caller feeling discouraged and will never work for this staffing business or advise the hundreds of nurses, radiology techs, nuclear techs, respiratory techs, Ultrasound techs or any curative expert they will meet. They will also not advise this temporary curative staffing division to hospitals or curative facilities.

Scenario B

A curative staffing division received a similar call inquiring about pay rates, facilities covered and many other questions. This curative staffing division decides to riposte all the questions. They go a step added and ask them how much they were seeing to make. They strike conversations with the caller and even offer to provide them with help seeing a permanent job in the future. The caller hangs up feeling well informed, although the caller does not end up working for this temporary staffing agency, the caller does begin recommending the staffing agency. Calls begin to come in after six months referred by this caller. The curative staffing division receives candidates without spending a dime on marketing simply by reacting to potential hereafter business by being "nice".

Future business as well as present business is important. I try to explicate this to my clients and guide them to continually implement this strategy into there existing marketing plan. You cannot expect to maintain a long lived curative staffing business without insight the need to work with long term strategies to bring in business.

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The simplicity of hereafter branding using a "nice" arrival creates an environment that can maintain itself beyond present costing in marketing. You want to have population talking about your curative staffing agency. You want hospitals to use your curative staffing agency. You want what I call "rooming" marketers to talk about your curative staffing division without you having to pay them. population will advise a good staffing division and those same population will not advise a bad curative staffing agency. The ironic nature of negative press is that curative staffing professionals will gladly speak negatively much more often (5X more) than unavoidable recommendations. This negative press can literally hurt a new curative staffing agency.

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